2023 Global Beauty Trends

2023’s keyword is dewy, glowing skin. It now goes beyond just clear and hydrated just-stepped-out-of-the-shower look, the goal is to look like nothing less than a glazed donut or Jell-O, or it should be iridescent like the starlight. There is already a plethora of images and tutorials on global social media platforms under the hashtag #cleanlook.

This trend stems from people getting tired of the thick, full coverage products that covered every single blemish and texture on the skin, and the extravagant and glamourous makeup, and now focuses on showing the natural, healthy glow within the skin. Lucky for us, this could mean an increase in demand for estheticians and spa services. Keep in mind that customers’ needs and interest in products and services that would provide them with hydration is continuously growing.

The focus of post-pandemic beauty has been “healing”. It is undeniable that the “mindful beauty”, an overarching term referring to the beauty of the mind and the body, will be a trending idea that people like to focus on. A well-balanced diet and daily exercise routines, as well as finding peaceful and mindful ways to rest and relieve stress would help to build a stronger and healthier person from within, which will eventually start to show on the outside as well, especially on your skin.

It is actually proven that melatonin, a natural element that is produced by the body when getting high quality sleep, is much a much more powerful antioxidant and helps to strengthen the skin by boosting collagen bonds compared to taking vitamin C or E supplements.

The act of cleansing could be more than simply “cleaning”, it could also represent healing. The steadfast, methodical process of cleansing at the beginning and end of the day can act as a purifying moment that one can use to take a moment to breathe and reflect on themselves.

The number of customers who search and study skincare ingredients has been increasing lately. ‘Skin Cycling’ is a skincare trend that was started by an American dermatologist is a trend that emphasizes being aware of the ingredients in the product that one uses to make sure that it is promoting positive skin cycle. The popularity and the speed that this trend went viral in is definitely a notable proof of customers’ interest in ingredients these days. This also popularized ingredients and effects list of products which used to be nothing but a reference list within lab technicians. The New York Post was quick to jump on the trend and named niacinamide and ceramide as the two skincare ingredients that would lead the trend in 2023.

Niacinamide

Niacinamide is one of the most popular ingredients that has a skin brightening effect. It wouldn’t be difficult to find this on the ingredient list of any product that claims to have brightening and/or toning up effects. But when studied further, one would be pleasantly surprised to find that niacinamide has nearly countless positive benefits to the skin. It is an ingredient that should be a must in every beauty routine as would help improve overall skin health by not only brightening, but soothing sensitive skin and has anti-aging qualities as well.

Ceramide

The most outer layer of the skin is made up of layer of corneous skin cells and intercellular lipid, which is essential what makes the skin barrier. Intercellular lipid consists of ceramide, fatty acid, cholesterol, etc., and the skin is constantly producing these elements naturally in order to keep the skin healthy. The reason why ceramide is highlighted in particular is because it takes up the majority of the intercellular lipid. Ceramide is a super skincare ingredient that hydrates, calms, and repairs the skin by its ability to retain moisture and strengthen the skin barrier.

Beauty snacking refers to the micro self-skincare that we can incorporate into daily life such as during the time waiting for a pot of coffee to brew, before and after a meal, during breaks, etc. Simple and easy access home esthetic is speculated to be more popularized this year.

This is why there has been a significant increase and development in skincare products and esthetic tools/devices that can be used easily, no matter where you are. Examples of these products may include compact sized facial mists that fits inside a purse, a stick-type skincare balm, single-use packaged modelling masks, and DIY peeling facials for home. Different shapes and sizes of gua sha tools have been quite popular as well, claiming its spot in this ‘beauty snacking’ trend.

Cryotherapy may be something that became familiarized to the public as a new revolutionary weight-loss method, but it is now also being used for skincare as well. Cryotherapy is a compound word of ‘cryo’ which means cold and the word ‘therapy’, and it uses liquid nitrogen that is around negative 140cº. Cryotherapy originated from Japan, inspired by the use of cold ice packs to relieve rheumatism pain in the late 1990s.

Cryo facials is quite literally cryotherapy for the face, it uses a very low temperature applicator to stimulate blood circulation and expand the blood vessels in order to rejuvenate the skin. Cryo facial is a very fast way to supply moisture to the skin and promotes the natural production of collagen and elastin, as well as having immediate brightening effects which is why it seems safe to predict that it will be a very popular service in the esthetic market.

A very simple way to do cryo facial at home is as easy as using a facial care tool that has been in the freezer for a while, as it would relieve puffiness and swelling, tighten the pore and have anti-inflammatory effects as well.