All products at Pure Raum have been thoroughly tested. We carefully examine every ingredient, and interview every manufacturer to ensure that they are committed to quality. We use these products daily, then only pick the highest quality products that we absolutely love ourselves and will give you and your clients the results you want.
Hi, everyone! I'm Sophia. Here's why I founded Pure Raum.
I struggled with severe eczema as a child and severe acne as a teenager. My mom always felt sorry for me and took care of my skin.
When my acne broke out, she would grate mung beans to reduce skin heat and apply them to my face, grate potatoes to brighten my skin from acne scars, and when my skin looked dry, she would soak cotton pads in milk and apply them on my face.
My mom was very diligent about taking care of her skin. After dinner and watching TV, she would cut a cucumber and stick it on her face, and after taking a bath, she would always give her body a milk massage and rinse her body. I used to sit by her side and copy her from a young age.
So naturally, I got into the habit of taking care of my skin and always checked my skin condition often and learned how to improve it.
I'm sure most Korean women have skincare secrets that have been passed down from generation to generation like this, and I think it's because of this interest in skin care, knowledge, and high expectations for skincare products that the Korean skincare industry has developed as it has.
I immigrated to Canada in my late 20s, and Korean skincare products were just gaining popularity in the west, starting with mask sheets. I thought it would be a flash in the pan, but Korean skincare has been steadily gaining popularity and established itself as very effective. I saw people around me praising Korean consumer-grade skincare products as being really effective, so I wanted to introduce Korean professional grade skincare products to show them a higher level of quality.
While doing market research, I realized that many popular “Korean” skincare products overseas are actually unheard of brands in Korea. I wanted to introduce top professional skincare brands in Korea that are ACTUALLY used by Korean aestheticians and dermatologists, and after a long time of research, interviews with manufacturers, and sample testing, I selected the current brands and founded Pure Raum in 2021.
The "Raum" in "Pure Raum" means beauty in Korean. Pure Beauty is our philosophy which focuses on improving skin from the inside out. We believe that truly glowing skin doesn't happen overnight by simply taking care of the outer layers. We focus on maintaining a healthy lifestyle, adequate hydration and a nourishing skin environment to achieve results that last a lifetime.
We carry skincare products that work from the inside out, not those that are irritating and only work once. I believe that skincare should be enjoyable and an investment in your overall well-being. Our mission is to help you and your clients' skin glow naturally and have a radiance that comes from within.
Pure Raum is committed to bringing the very best of Korean Beauty to North America and educating North American beauty professionals to help their business!